Many years ago, I was complaining to a co-worker that “Legends of the Fall” was ruined for me. At the time (and really still) I had a big crush on Aidan Quinn and wasn’t a big fan of Brad Pitt. (spoiler alert) I don’t remember all the details because it’s been years, but what I do remember [ read more…]
I started this 30-Day challenge after watching this video by Shane Melaugh. In it he challenges his audience to create and publish content for 30 days straight without worrying about whether it’s good or not so they can eliminate the emotional charge that comes with the ups and downs of business. He gives a great analogy [ read more…]
A few days ago, I ranted a bit about some Instagram spam I got on some Instagram posts I’ve recently published. Pushing their course to help new business owners make it to $1 mil in a year. Well, the company didn’t stop at Instagram. Yesterday, I received 3 emails from them pushing their program. Here’s the thing… I never opted-in [ read more…]
Yesterday, I talked about how the chain of beliefs works in marketing. The idea being that often a new member of your community has one set of beliefs and they need another set of beliefs to get to the place where they hire you. And you lead them through a series of belief changes in order [ read more…]
In marketing there is a term called “Chain of Beliefs.”When someone comes into your community (say on your email list), they have a set of beliefs about their problem and the potential solution. At the other end is what they need to believe in order to hire you as their coach. In a “chain of [ read more…]
Have you ever worked towards something just to see if you could do it? It can be something small-ish… like learning a new hobby, learning a musical instrument, or doing a 30-day writing challenge 🙂 Or it can be something big, like building a house, saving for a big purchase, going on a big trip. [ read more…]