Articles

My crush on Aidan Quinn ruined Legends of the Fall

Many years ago, I was complaining to a co-worker that "Legends of the Fall" was ruined for me.

At the time (and really still) I had a big crush on Aidan Quinn and wasn't a big fan of Brad Pitt.

(spoiler alert) I don't remember all the details because it's been years, but what I do remember is that Julia Ormond's character is in love with Brad Pitt's character. He goes off to war. She marries his brother, Aidan Quinn. Brad Pitt comes back and Julia is all weepy because she can't have Brad because she's now married to Aidan.

And all I could think was "You're married to Aidan Quinn! How bad could your life be?"

And as I was telling this story to my co-worker, he GOT IT.

He'd had the same experience with "Four Weddings and a Funeral."

He wasn't a big fan of Andie MacDowell and had a huge crush on Kristin Scott Thomas.

(spoiler alert) And my co-worker couldn't understand how Hugh Grant could choose Andie when Kristin was in love with him.

At this point, you may be thinking, "What in the world does this have to do with anything?"

Well, it has a lot to do with knowing your avatar.

See, you may be thinking one of three things right now.

  1. 1
    I totally get it. That happened to me with _________ movie.
  2. 2
    That's funny. Never happened to me, but I can see how it could.
  3. 3
    Who the heck is Aidan Quinn?

Your avatar has little stories like this. Experiences that you can relate to. They may not have anything to do with the transformation you provide, but you can use those shared experiences to connect with him or her. 

I see a lot of new coaches not understand the power of a thorough and fleshed out ideal client avatar, feeling like it's fake because they're making this person up.  

They often want to skip that part and get on with marketing their business.

But the details in your avatar description are what make that person come alive to you.

It doesn't matter that parts are made up.

Movie characters are made up and yet we can relate to them as if they were real.

Don't skip the avatar description.

Pretend you're writing a character for a movie if you have to.

One that is perfectly suited to the kind of coaching you want to do.

With love & joy,

Selena

P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!