I have a six-figure business now because I dialed in my niche. Honestly, I would not be here writing to you if I had not narrowed it down to coaches. I’d still be floundering, trying to do ALL. THE. THINGS — being a jack-of-all-trades business coach. Never feeling truly confident in what I had to offer. If [ read more…]
Are you worried your niche is too saturated? That you won’t be able to find enough clients if you narrow it down? I’ve had many conversations with coaches who have felt the same way. And I get it. I had the same worry when I decided to move from being a general business coach to working with just coaches. And [ read more…]
This morning, I checked to see how many Coach Action Plans I’ve done since starting them back in 2019. The Coach Action Plan is a 90-minute call I offer coaches to help them move past places in their business where they’re getting stuck. As of this morning, I’ve conducted 258 Coach Action Plans. While it’s been amazing to [ read more…]
I see a lot of coaches struggle with the idea of choosing a niche and narrowing it down. And I get it. It feels counterintuitive to focus on fewer community members. That’s why I want to re-share a short article by author Seth Godin. He’s written several books on effective marketing, including the importance of narrowing your [ read more…]
If growing your email list is one of your goals for this year, I think you’re going to love this. Like I mentioned in my last post, my son, Bobby, helped me grow my list with over 20,000 awesome coaches. Which has led to a six figure business working with clients I absolutely love. Bobby owns his [ read more…]
Do you feel the pressure to do ‘all the things’ when it comes to marketing your business? I’ll admit, I feel it too. It seems like you should be everywhere online, on all the platforms, all the time. But like I mentioned in my last post, that’s just not realistic. I’m a big believer in finding a marketing approach [ read more…]