How I grew a 20k email list

Do you feel the pressure to do ‘all the things’ when it comes to marketing your business?

I’ll admit, I feel it too.

It seems like you should be everywhere online, on all the platforms, all the time.

But like I mentioned in my last post, that’s just not realistic.

I’m a big believer in finding a marketing approach that fits your unique strengths and genius. Especially when you’re first starting out.

Something that’s sustainable long-term. That you’ll enjoy and not dread…

In other words, something you’ll actually do 😉

Otherwise, it’s way too easy to wind up in procrastination hell.

Or find yourself taking one step in every direction…

(aka going in a circle…)

Which as you can imagine, doesn’t help your business one bit.

Because I discovered that when I focused on just ONE marketing approach…

Everything changed.

And for the last few years, the marketing approach that’s taken up 90% of my focus has been Facebook and Instagram Ads.

I built my business on them — growing my list with over 20,000 awesome coaches in just a couple of years. Which has led to a six figure business.

Not bad!

And odds are good you’re reading this email because you clicked on one of my ads and took the Coaching Genius Type quiz.

That marketing approach has worked beautifully for me.

However, I will be the first to admit that running ads to grow your business can feel overwhelming.

There is so much to learn.

How can you be sure you’re doing the right things and pushing the right buttons?

Now, I’ve been very fortunate because I don’t run the ads myself.

I’ve been able to partner with my son, Bobby, who runs his own marketing agency.

His expertise has allowed me to focus on what I love most — creating the marketing funnels where those ads lead, coaching my clients, and creating training programs to help coaches.

And while you may not be in the position to hire Bobby or someone like him to do it for you…

You can still get his help if you’ve been interested in running Facebook and Instagram ads.

He’s created a workshop called Super Simple List Growth with Facebook Ads, to help coaches and other online business owners get started on the right foot. So they don’t waste time or money.

I’ve seen “behind the scenes” and I can tell you it’s well put-together and thought through – I think you’re going to love the step-by-step worksheets for each part of the process.

And don’t worry if you’re short on time. This is a short, straight-to-the-point workshop. You’ll be putting together your ads within minutes and can have everything set up within just a few hours.

And tomorrow Bobby’s opening up registration for the workshop.

Interested? Then keep an eye out for my next blog post.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!