Instagram spam (the saga continues)

A few days ago, I ranted a bit about some Instagram spam I got on some Instagram posts I've recently published.

Pushing their course to help new business owners make it to $1 mil in a year.

Well, the company didn't stop at Instagram. 

Yesterday, I received 3 emails from them pushing their program.

Here's the thing...

I never opted-in for their stuff.

They found my email address and emailed me without my consent. 

They are no longer like the Billie Eilish song, "Bad Guy" (catchy and creepy at the same time).

Now they're just creepy.

And no amount of pink is going to make me think otherwise...

A woman lying in bed? Talking about Karma?

What are they selling here?

And does this actually work for them?

Do people get their uninvited emails and think, "Oh, how clever and proactive of them to find my email address just because I visited their page once. Of course, I'll sign up for their program."

While this company is on the worst end of the spectrum when it comes to emailing without permission, I do see it play out in less offensive ways.

  • Past coworkers who start a business and then put pretty much everyone they have emails for on their new business email list.
  • Exchanging business cards with someone I meet at a conference or workshop and the next thing I know I'm getting marketing emails from them.
  • People who have opted in to my email list and then put me on their email list.

I'd like to share why I think this is a bad business practice and what to do instead.

First, it has made me incredibly uncomfortable. I don't want to damage the relationship, but I'm also just not interested in what they have to sell.

Second, it straight up leaves a bad taste in my mouth so I'm less inclined to buy from them or refer them to someone I know.

Finally, because I don't want to damage the relationship, I don't unsubscribe even though I want to. And now I get these emails I'm not interested in cluttering up my inbox.

Ok, so what to do instead.

Ask permission no matter what. 

Whether that person is coming through an opt-in form, is an old friend, or a new contact you've just met, get their okay.

If it's someone you know or have met in person, it's just a matter of letting them know what you're doing now and seeing if they're interested, or might know someone who is.

If it's an opt-in form to a freebie giveaway, you can just give them a heads up that you'll be sending them your best tips and strategies ongoing and they have the option to unsubscribe at any time.

Before they ever put their name and email in the form, they know that they'll be getting emails from you. That gives them the opportunity to say no if they're not interested. 

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!