Articles

Chain of Beliefs (Coaching Edition)

Yesterday, I talked about how the chain of beliefs works in marketing.

The idea being that often a new member of your community has one set of beliefs and they need another set of beliefs to get to the place where they hire you.

And you lead them through a series of belief changes in order to do that.

The same can be done with your coaching.

In the enrollment conversation and in the beginning of your coaching, you can assess and identify their current set of beliefs.

You also identify what being on the other side of the transformation looks like to them.

The process looks something like this...

Step 1: What are your client’s current beliefs in regards to the transformation?

  • Do they believe they can do it?
  • Do they believe you can help them?
  • Do they understand that they'll need to put in the work? That it's not a magic formula?
  • Do they think the work is worth it? Is the transformation important enough that they'll put in the work?

Step 2: What do they need to believe in order to make permanent lasting change?

  • They need to believe that they can get there with your help.
  • They need to believe it's worth the effort.
  • They need to believe that they can get to the place where it's permanent lasting change.
  • They need to have a clear picture in their mind of what transformation looks like

Step 3: What are the "milestone beliefs" that will get them closer to the ultimate transformation.

Milestone beliefs are the steps along the way to the transformation. They depend on the transformation you provide.

To give you a couple of examples...

  • In my business, a milestone belief might be that they believe they can create a proprietary coaching framework that feels good, increases their confidence, is easy to explain, and provides clarity for the client.
  • In the case of a weight loss coach, it might be that the client believes she can prepare healthy and delicious food and doesn't feel deprived. A second milestone might be that she understands that she can create a fitness plan that is fun and doesn't suck.
  • In the case of a coach who helps busy moms find time to go after their own dreams while also taking good care of their families, the first milestone might be to get the mom to understand that with a few tweaks to her daily routines, she can find a little time for herself. The second milestone belief might be to help her realize that she deserves to take time out for herself and pursue her dreams. That it actually makes her a better mom.

Your turn.

What are the chain of beliefs that need to happen in order to help your client make permanent lasting change?

With love & joy,

Selena

P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Worried your niche is too saturated?

Are you worried your niche is too saturated? That you won’t be able to find enough clients if you narrow it down? I’ve had many conversations with coaches who have felt the same way. And I get it. I had the same worry when I decided to move from being a general business coach to working with just coaches. And

Worried your niche is too saturated?

An important step to attracting clients

This morning, I checked to see how many Coach Action Plans I’ve done since starting them back in 2019. The Coach Action Plan is a 90-minute call I offer coaches to help them move past places in their business where they’re getting stuck. As of this morning, I’ve conducted 258 Coach Action Plans. While it’s been amazing to

An important step to attracting clients

How I grew a 20k email list

Do you feel the pressure to do ‘all the things’ when it comes to marketing your business? I’ll admit, I feel it too. It seems like you should be everywhere online, on all the platforms, all the time. But like I mentioned in my last post, that’s just not realistic. I’m a big believer in finding a marketing approach

How I grew a 20k email list
Load More
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!

Yes, I'd love to take the quiz!