Spam complaints are my punch in the face

I started this 30-Day challenge after watching this video by Shane Melaugh. 

In it he challenges his audience to create and publish content for 30 days straight without worrying about whether it's good or not so they can eliminate the emotional charge that comes with the ups and downs of business.

He gives a great analogy of a boxer.

Beginning fighters feel an emotional charge every time they get hit in the face. 

Experienced fighters, on the other hand, have been hit so many times, they expect it. It becomes part of the job and they no longer feel an emotional charge.

And business works the same way.

In the beginning, business owners feel every little setback or "failure." There's an emotional charge.

But after a while they see that setbacks are just part of growing a business. Some things work, some things don't.

I started the challenge because I was still having an emotional charge around things like open rates and unsubscribes.

It's day 14 and I can definitely feel that it's working. If I see a lower open rate than what I was expecting, I'm pretty neutral about it. I just wonder if there was a better subject line for that particular email.

But I realized this week that I still get an emotional charge when I get spam complaints.

It's still a punch in the face for me. 

If you read yesterdays blog post, you know how I feel about spam. 

Every person on my email list got there because they opted in.

And on my opt-in page, I very clearly state that they will be getting my best tips and strategies delivered to their email. And they can unsubscribe at any time.

And on every single one of these 30-day emails, I have the opportunity for people to opt out of the dailies and only get the weekly emails.

And every one of these emails has been value-based. No offers in site except in my footer where I invite people to take the next steps with me if they're interested.

There is nothing spammy about the way I run my business.

So when I get a spam complaint. It irks. Still.

As you can probably tell. 😉

But, there are 16 more days of this challenge. 

Maybe by the end I can let spam complaints roll of my back.

We'll see.

I'll keep you posted. 

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!