It’s important to focus your business tasks on the ones that are a) most relevant to your business, and b) are one of your core competencies (in your Zone of Genius or Zone of Excellence as Gay Hendricks likes to say). Marketing is no different. In this article, I share with you what I would do if [ read more…]
I have a lot of coaches in my community who hate marketing.Perhaps you’re one of them?If so, I invite you to think about marketing a bit differently than you have in the past.See, marketing has a bunch of words that are unappealing to many coaches.Words like… funnel lead lead magnet prospect campaign tribeI’m sure I’m [ read more…]
Excuse my language, but I’m calling bullsh*t on something I heard last week.One of my clients told me her certification program taught her that the only way she should be coaching is to let the client lead each coaching session.She should just sit back and wait until the clients tell her what they need.Uhh… no.You’re [ read more…]
In part 4 of this series, I’m sharing with you how having your own coaching methodology can help you never have to sell yourself again. That’s right. You’ll never have to sell yourself again. So many new and struggling coaches stress out about the enrollment conversation. They don’t want to appear sales-y. Or they feel really uncomfortable selling [ read more…]
In part 3 of this series, I’m sharing with you how having your own coaching methodology can help you with your content marketing. In order to attract and nurture potential clients, you have to create valuable content on a consistent basis so you can build rapport , show your expertise, and actually help them. The goal is [ read more…]
In my last blog post, I shared that I’ll be taking a deep dive into why developing your own coaching methodology is one of the best things you can do for your business because it ensures that you…
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