Why marketing is NOT a 4-letter word

I have a lot of coaches in my community who hate marketing.

Perhaps you’re one of them?

If so, I invite you to think about marketing a bit differently than you have in the past.

See, marketing has a bunch of words that are unappealing to many coaches.

Words like…

  • funnel
  • lead
  • lead magnet
  • prospect
  • campaign
  • tribe

I’m sure I’m missing a few fun ones, but you get the idea.

No wonder you don’t love marketing.

Who wants to create a campaign to drag or pull a “prospect” out of the tribe and through a funnel with a lead magnet? 

Sounds horrible, doesn’t it?

What if we changed the words above to something more like this...

  • funnel > journey
  • lead > potential client
  • lead magnet > freebie giveaway
  • prospect > potential client
  • campaign > journey
  • tribe > community

Better, right?

I invite you to think of marketing as a way for you to coach and teach a community of like-minded people. People who want to learn from you and be coached by you.

Here’s how simple it can be. In my marketing, I…

  • Invite people to take a quiz that tells them about their coaching genius type and how it can help / hinder their coaching business
  • Make an offer for the Coaching Genius video training, an online course that gives them strategies and helps them think differently about their coaching business
  • Share with them some lessons I’ve learned and things to watch out for when building their business
  • Make an offer for my coaching or courses every once and a while
  • Keep providing valuable content knowing that some people will buy my courses and/or coaching, and some people will just enjoy my free content.

Nothing about my marketing (or business for that matter) makes me feel sleazy or sales-y.

And I know that through my business I’m fulfilling my purpose.

Does thinking about marketing as a way to coach and teach change things for you?

Leave a comment below and let me know.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
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  3. 3
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