How your coaching methodology can grow your business (part 4)

In part 4 of this series, I’m sharing with you how having your own coaching methodology can help you never have to sell yourself again.

That’s right. 

You’ll never have to sell yourself again. 

So many new and struggling coaches stress out about the enrollment conversation. They don’t want to appear sales-y. Or they feel really uncomfortable selling themselves. 

The great thing about having a coaching methodology is that you sell IT instead of YOU.

Instead of trying to convince people how awesome of a coach you are, you show them.

Once you do the assessment portion of your enrollment conversation, all you have to do is explain your coaching methodology and how you’ll use it to help your potential clients get the results they want — the results they’ve just shared with you.

To use The Coaches Accelerator as an example again, once I learn…

  • what’s currently going on with my potential clients,
  • what’s currently going on with my potential clients,
  • what they really want their business to look like in the future, and
  • the challenges they’ve faced and why they haven’t been able to make that happen yet

All I have to do is show them how The Coaches Accelerator can help them overcome the specific challenges they’ve just talked about and how it can help them achieve that business they’ve just told me they dream about.

Can you see how I’m actually showing my expertise as a coach by taking them through my process?

I don’t have to say I know what I’m talking about.

I don’t have to share that I have a Ph.D. in Counseling Psychology. 

I don’t have to mention my 4 years on the leadership team of a multi-million dollar coaching company. 

No credentials are necessary. 

All I need to do is walk them through The Coaches Accelerator and how it can help them build their business. 

That’s all anyone cares about…

Potential clients are thinking...

"Can this person help me solve my problem?"

Ok. So that wraps up this series on why you need a coaching methodology. And hopefully, I’ve convinced you of the importance of developing your own.

If you’ve missed any of the parts in the series, you can find them here:

Part 1
Part 2
Part 3

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!