Today, I’d like to share a short piece of content from Seth Godin, a prolific and brilliant man who writes about marketing, business, and life, really. He published this piece last year and I want to share it with you now because it does such a great job of explaining why having a dialed in niche [ read more…]

Many years ago, I was complaining to a co-worker that “Legends of the Fall” was ruined for me. At the time (and really still) I had a big crush on Aidan Quinn and wasn’t a big fan of Brad Pitt. (spoiler alert) I don’t remember all the details because it’s been years, but what I do remember [ read more…]

Yesterday, I talked about how the chain of beliefs works in marketing. The idea being that often a new member of your community has one set of beliefs and they need another set of beliefs to get to the place where they hire you.  And you lead them through a series of belief changes in order [ read more…]

When I was working on my doctorate, part of my schooling involved training new students just starting their Masters in Counseling. There was one thing that EVERY new counseling student did (myself included) that caused their clients to shut down. And that was to offer advice too soon. Each week, I would sit in a small conference room [ read more…]

I’ve had a few clients worry about choosing a niche that is too saturated. And if they’re worried about it, I’m guessing you might be too. That there are too many coaches doing the same thing. And I get it. I had the same worry when I decided to focus on helping coaches. I mean, c’mon, the Coaches Helping Coaches [ read more…]

Excuse my language, but I’m calling bullsh*t on something I heard last week.One of my clients told me her certification program taught her that the only way she should be coaching is to let the client lead each coaching session.She should just sit back and wait until the clients tell her what they need.Uhh… no.You’re [ read more…]