Which headline would have inspired you to read last week’s blog post?

This week I got an email from Brenda, a gal I had a call with back in April.

She wrote to tell me that she enjoyed last week's email. She shared that she's working on getting better at writing emails and thought that maybe I would get more opens if my subject line was more humorous to match the content of the email.

And after reading it again, I totally got her point. Thanks Brenda!

It got me thinking about why the subject line wasn't all that great.

You probably know by now that I'm a big believer in creating a business that works FOR you.

One that you're excited to build.

One that supports the other areas of your life.

And part of that is building in cushion.

For example, if you're a brand new coach and you know that you want blogging to be your main content marketing approach and you know that you want to get out a blog post (and email) every week, then I recommend you have four blog posts ready to go before you ever hit publish.

That way you're giving yourself a month's cushion so you can write at your leisure from that point forward and not feel pressure to have to come up with something for tomorrow's post.

That brings me to the reason I used the subject line I did.

See, I haven't been following my own advice.

For the past month, I've been moving my backend system over to Kartra and it has taken up A LOT of my time. And I haven't given myself that cushion.

I wrote last week's blog post on Saturday afternoon. Thus, not giving myself any time to create a more engaging subject line.

Is that a big deal?


How many people didn't open my email because the subject line wasn't all that interesting?

At this point, no way to tell, really, but probably a lot.

And the idea of building cushions extends way beyond just creating content.

We can build a financial cushion where we know we have enough in savings to last us a while if we need it.

(I've actually named that savings account "The Cushion" because it's much more fun to put money in "The Cushion" than a "Living Expenses" account)

We can put cushion around our coaching calls so we give ourselves enough time to take a break, stretch, or grab a snack if we need it.

We can put cushion around our morning and evening routines so that we're not stressed about getting the kids up, getting to work on time, getting dinner on the table, etc.

You get the idea.

So is there any cushion you could add to your business or life to make it extra special awesome? Or maybe you already have?

Comment below and let me know. I'd love to hear your ideas.

With love & joy,


Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!