What apps should you be using in your business?

I get this question (or a variation) a lot:

"What apps should I be using to grow my business?"

This question often comes after someone has done a ton of research and has gotten so wrapped up in a knot they don't know which way is up.

And I get it.

I was there, too.

In fact, if you are a customer or client of mine, you know that I switched my own system just this week.

What you may not know is that it didn't take a week.

It took more like a month.

Because I have different groups of people that get different information.

And I keep track of different things.

Like what product or service they've purchased.

Whether they're a one-to-one client of mine.

Their coaching genius type, plus their biggest struggle, which means that one contact has one of 16 different tags. For example, Explorers who struggle with finding clients.

So, yes, there were a few times where my brain just wanted to slide right out of my body and take a vacation.

I tell you this not to gain sympathy (although a sympathy card and chocolate would be much appreciated).

I tell you this for a couple of reasons.

First, keep your business processes, offerings, and marketing as simple and streamlined as possible for as long as possible. And base them on where you're at in your business.

As part of the research process, coaches can become overwhelmed by all the options.

And because a lot of coaches have about a thousand ideas for what they could do with their business and what they ultimately want, they start thinking about creating courses, and doing workshops, and coaching groups, and so on and so on before they've had their first one-to-one client.

Second, I want to offer up some recommendations for what apps to actually use in your business depending on where you're at in your business and what your goals are.

So here goes...

Brand New Coach

Here's what I recommend if you're just starting out. Maybe you've got 1-2 paying clients or none at all.

WordPress + Mailchimp + Acuity Scheduling (Calendly is also a nice option)

WordPress: You do need a website, and more importantly, an opt-in page so you can gather emails. WordPress is free. Can't beat that. And there are plenty of videos online to show you how to get a site set up easily.

Mailchimp: Mailchimp is an email service provider. It has a free version that allows up to 2000 email addresses. It's a great way to start building those emailing muscles without spending any money. And it has opt-in forms you can create to embed into your WordPress website.

Acuity Scheduling: Acuity is a scheduling app that allows clients and potential clients to easily schedule calls with you. It hooks up to Stripe so you can collect payments.

Next Level Coach

Once you've gotten a few paying clients under your belt and your marketing is starting to get some traction, you may want to consider setting up an autoresponder.

An autoresponder is a series of emails that get sent out after someone has opted into your list. It's a great way to nurture your incoming community members so they can get to know you faster.

While Mailchimp does have the ability to send out autoresponders, in my opinion, it's not the most intuitive.

At this point, you may want to replace Mailchimp with ConvertKit.

ConvertKit allows you to set up autoresponders pretty easily.

And it's pretty easy to export your contacts from Mailchimp and import them into ConvertKit.

You may also want to consider an app like 17 Hats at this point. It's a client relations manager. It's a great way to keep track of clients and potential clients. It has a scheduler that can replace AcuityScheduling. And a client portal to keep track of documents. I tried 17 Hats for a couple of months. The scheduler caused more problems than it solved. Definitely think about a client relations manager once you get to the point of having a lot of clients and potential clients to keep track of. Right now, I've switched to Cloze, but I haven't been on it long enough to give it a glowing recommendation. So far, so good, though. 

Coach and Course Creator

The apps above are absolutely all you need if you want to stick to coaching and coaching only.

If you've been coaching for a while, you may start getting the itch to create a course.

If that's the case, then you may want to consider an all-in-one option.

One app that allows you to sell courses and coaching, send newsletter and autoresponder emails, and house your courses in a members area.

While the jury is still out on whether Kartra will be my permanent solution, so far I feel like it's a pretty good option for those of us who provide coaching and courses.

Along with the things I mentioned above, it also...

  • allows you to create pages — sales, order forms, etc.
  • houses videos, so no need for another app such as Vimeo
  • houses files, so no need for another app such as Amazon S3
  • has a help desk. Nice to keep track of questions.
  • email campaign templates so you don't have to start your autoresponder from scratch

It even has a scheduler, although I don't use it because it's not that great right now. They are working on improving it, though.

Whether you take my app recommendations or not, please do consider keeping your business as simple as possible for as long as possible.

You won't regret it.

Don't ask me how I know.  😉 

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!