The door vs. the whole house

If you're struggling to narrow down your niche because you want to help everyone with everything, I want to share an idea with you that might help.

It's the idea of the door vs. the whole house.

I see your niche as the door that someone comes through. That specific thing that your ideal client avatar is wanting help with...

  • Figuring out what my passion and purpose is so that I can get out of this life sucking job
  • Getting my teenage daughter to stop rolling her eyes at me and talk to me
  • Losing 40 pounds
  • Building a coaching business without overwhelm and feeling scattered

When someone comes in the door for coaching, your job is to help them with that particular room.

The relationship room

The business room

The health & fitness room

And having a dialed in niche and coaching methodology help you get really good at helping people with that room.

However, it does not mean that you don't get to help your clients with the whole house if you've got the skills.

For example, helping someone find their passion & purpose so they can leave that life sucking job and feel better can also have them looking at their entire life and seeing where they haven't been living passionately or on purpose in other areas. If they haven't been living purposefully in their work, they most likely haven't been living purposefully in their relationships, or with their health, or any other area.

Same goes for something like weight loss. In order for someone to lose weight permanently, there is a LOT of identity shifting that needs to happen. That shift of identity will show up in other areas — guaranteed. That client will begin to feel more confidence, self-esteem, competence, and a whole host of other positive emotions that will bleed into every other area of her life.

So, a niche is just the door they come in and the room you'll focus on, but you can still have a huge impact on the whole house.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
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