The benefits of partnerships

Last week I mentioned that I'd be talking to you about partnerships.

Partnerships come in many forms.

Everything from one person referring another to you for coaching.

All the way to someone with a large email list promoting your coaching (or course if you have one) to their list.

Partnerships can be an amazing way to get your stuff out to many, many more people than you normally would through organic or paid traffic.

When partnering with someone that has a large list, you want to try to partner with someone who serves your same community, but in a different way.

For example, one of my partners is Valerie DelGrosso.

She's a lawyer that only works with and creates products for coaches.

It's a beautiful partnership for two reasons.

First, with complete transparency, I can say that the legal stuff in a coaching business is not my genius zone. I've been asked numerous times by clients and coaches in my community about contracts, privacy policies, etc. And because it's not my genius zone (nor do I want it to be), I LOVE being able to refer them to Valerie because I know they're in good hands. It's a huge relief.

And the best part?

She has created products at really reasonable prices for beginning coaches so they can start their coaching businesses on a solid legal foundation.

Second, she has coaches in her community who need the non-legal foundational pieces of getting started with their coaching business but that is not something she teaches or coaches people on. She can refer people to me and doesn't have to worry about trying to teach it herself.

Hopefully, you can see how finding partners who share your same community, but whose work is complementary to your own can have big benefits for both of you.

Have a great week!

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!