Articles

Ready to get back to basics?

In this blog post I want to talk about the basics of growing a coaching business.

I know it can sometimes feel overwhelming when you think about all the things you need to do.

But building a coaching business comes down to these 3 main categories...

  1. 1
    Attract people who have the potential to be your ideal clients
  2. 2
    Turn those potential ideal clients into actual clients
  3. 3
    Deliver value to your clients

On the surface, it's really that simple.

If you're not at the place of having all the clients you want, then every activity you do in your business should focus on one of these areas.

Let's go a bit deeper into each...

Attract people who have the potential to be your ideal clients

In order for you to attract people who have the potential to be your ideal clients, you need to know who your ideal clients are and where they hang out.

You then have to do things that help you stand out so that they pay attention to who you are and what you have to say.

Turn those potential ideal clients into actual clients

In order to turn your potential ideal clients into actual clients, you need to understand them deeply — their pain, hopes, dreams, goals, etc.

And you need your messages to them—content marketing, social media, speeches, etc., etc.— to convey that not only do you get them, but you can help them.

Deliver value to your clients

In order to deliver value to your clients and help them get to the other side of the transformation they want, you need to know how. You need to have a solid and flexible process you take your clients through. One you have confidence in.

Obviously, there's a bit more to each area, but as you work on your business, check-in to see if what you're working on fits in one of these areas.

If it doesn't, you may want to rethink it.

And if you want to save time and money with the entire process, I invite you to learn more about The 1-1 Coaches Accelerator.

I designed it to save coaches both time and money. So they know exactly what they should be working on to build their businesses. And they don't waste time doing the things that won't move them forward.

Learn more about The 1-1 Coaches Accelerator

With love & joy,

Selena

P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Are you worried your niche is too saturated? That you won’t be able to find enough clients if you narrow it down? I’ve had many conversations with coaches who have felt the same way. And I get it. I had the same worry when I decided to move from being a general business coach to working with just coaches. And

Worried your niche is too saturated?

This morning, I checked to see how many Coach Action Plans I’ve done since starting them back in 2019. The Coach Action Plan is a 90-minute call I offer coaches to help them move past places in their business where they’re getting stuck. As of this morning, I’ve conducted 258 Coach Action Plans. While it’s been amazing to

An important step to attracting clients

Do you feel the pressure to do ‘all the things’ when it comes to marketing your business? I’ll admit, I feel it too. It seems like you should be everywhere online, on all the platforms, all the time. But like I mentioned in my last post, that’s just not realistic. I’m a big believer in finding a marketing approach

How I grew a 20k email list
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!