How to turn a cold outreach into an ice cold contact

I woke up to another terrible outreach email yesterday.

But rather than delete it like I usually do…

I thought it’d be good for us to dissect it.

So YOU can avoid making these mistakes (unlike this guy)

Here’s a screenshot of the first bit: 

Email Example

First off:

The email is to ‘Undisclosed recipients.’ 

Basically, what this means is he sent the email to himself and BCC’d everyone else. So he doesn’t even pretend he’s sending it directly to me. 


There’s no personalized greeting. 

Here’s the thing. If he found me on Instagram, he could have easily grabbed my first and last name. It’s on my account. It would have taken 10 seconds to copy and paste it into his email software. 

And there’s plenty of tools that let you send out personalized emails to a group of people at once. But he didn’t even do that.

Generic content

Even if he had sent a personalized email directly to me and put my name in the greeting, the first sentence would have given me a red flag…

“I saw you offered coaching services when I came across one of your posts on Instagram.”

Which post? Be specific. Show me that you actually did a tiny bit of research to see if we’re a good fit to do business together. 

Sounding a bit creepy

Now this is probably just me being female and having to deal with the occasional creeper throughout my life, but this phrase…

“After checking you out online…”

Does not make me want to learn more. At all. 

Asking for a “date” before introducing yourself

“I thought I should reach out and would like to take this conversation further, hopefully via a phone/zoom call in the near future.”

Uhh… what conversation? He emailed me out of the blue. I have no idea who he is and now he’s telling me he'd like to take the conversation “further”. 

Why? What’s my incentive to meet with you? As it stands, he’s provided zero value or context to me and now would like to take some more of my time. 

No thanks.

There are 4 Coaching Genius Types... which one are you?

Now, I don’t mean to pick on this particular person. He’s just the unlucky one who gets to be my example because he showed up in my inbox this morning. 

Reaching out to people you don’t know can be a good way to drum up interest. Very successful businesses do it all the time. 

But you have to do it right. Otherwise, it’s a waste of your time and theirs. 

So now that we know what NOT to do. Let’s see what he could have done instead:

To: Selena Tramayne

Subject: I loved your Instagram post, [Name of Instagram Post]

Hi Selena, 

I just wanted to reach out and let you know that I really loved what you wrote about [whatever it is that caught his interest besides the fact that I’m a coach]. 

That post led me to a bunch of others. I really loved your point of view on [specific topic]. I bet it’s hugely helpful to your audience of [ideal community]. 

Just thought I’d reach out and let you know you’ve got a fan. 


Notice how I didn’t ask for a “date” in this first email? 

Most people who receive an email that shows appreciation for their hard work are most likely going to respond with at least a thank you. 

That’s certainly better than responding with an eye roll and a click with the delete key. 

When the person responds with a thank you is when you have the opportunity to continue the conversation further and see if it leads to a phone or Zoom chat. 

Yes, it takes a bit more research and time on your part, but you have a much better chance of getting a response back. 

With love & joy,


Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!