Have you heard about avatar stages?

The struggle is real!

Trying to narrow down your niche so that you feel good about your decision and you no longer have FOMO.

This is something I see all the time.

If this is you, I’ve got a reframe that can help you.

Caveat: If your current niche is “I help everyone with everything,” then this tip is definitely not for you.

However, if you’re struggling with say, a couple of different avatars, it may be that your avatars aren’t actually separate avatars.

They may be the same avatar but in different stages.

Let me use my own niche as an example.

Here’s a simple statement I could make about my avatar(s):

“I help new and struggling coaches build their coaching businesses.”

Reading this statement looks like I have two avatars...

  • New Coach
  • Struggling coach

And at first glance, it seems true.

However, what’s really the case is that I have one avatar at different stages of building her business.

It kinda looks like this:

Once you put your avatar on a timeline, you want to look at two things... 

  • How much pain is this avatar in at each stage?
  • At which stage is she more likely to need, want, and pay for my help?

Even though The Coaches Accelerator was developed to help coaches at the new and struggling stages, I’ve found that for the most part, it’s the struggling coach who invests in it (or incredibly smart new coaches 😉

And that makes sense.

The new coach isn’t in enough pain yet to know how helpful The Coaches Accelerator is.

The struggling coach, on the other hand, has experienced the confusion, overwhelm, and throwing spaghetti at the wall that happens when you try to build your business.

And when she sees the step-by-step process laid out for her, she immediately sees the benefit and feels a sense of relief.

So, my recommendation is to take a look at your avatars and see if they’re the same one just at different stages. If so, then figure out which one is in more pain and would want, need, and pay for your help.

And if you’d like my help, you can grab the Coach Action Plan, a 45-minute personalized 1:1 call with me personally.

Learn more here.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

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