Articles

Do you have a chief aim?

The first quarter of 2022 is done and dusted. That seemed fast, didn't it?

The end of every quarter always has me thinking about my goals and what I want most out of life.

The end of a quarter is a fantastic time to review the past quarter, rethink your goals, and plan the next quarter.

And a while back, I came across a blog post about defining a chief aim for your life. I think the idea originally came from Think And Grow Rich.

The idea is to define a chief aim that is simple, to the point, but broad enough to leave room for opportunities.

Forest Co's aim was “Help people thrive in the 21st century.”

That felt a little too broad to me.

Mainly because it doesn't focus on the ways you help people.

If you know my work by now, you know that I’m a big believer in uncovering our secret sauce to do the work we do.

So the first chief aim that I wrote down for myself was...

Use my creativity to develop products and services that help people thrive

I borrowed from them the idea of helping people thrive. I think that’s what most of us coaches want.

While this was fine for my business, a chief aim is supposed to encompass your entire life. So this didn't really fit my personal life. I’m not going to develop products and services for my family & friends, right?

So, my next version was...

Use my creativity to help people thrive

Better, but I don’t want to just use my creativity. So I came up with...

Use my wisdom and creativity to help people thrive

Better because putting in the word “wisdom” reminds me that I have a ton of life experience and lessons learned that I can pull from.

But still not quite there because I don’t just pull from my own life experiences. I’m also a spiritual person who believes in co-creating with the universe. So my next and final (at least for now) is:

Use my wisdom, intuition, and creativity to help people thrive

Adding in intuition is my way of saying I will check in with that inner knowing that comes from spirit.

What’s fantastic about having a chief aim is that we can run every decision we make through this filter.

  • Is this thing I’m about to say going to help me or someone else thrive?
  • Is this thing I’m about to do going to help me or someone else thrive?

(we get to count ourselves in here since we’re people  😉

So, what do you think? Is it worth your time to develop your own chief aim? One that resonates with you and how you want to live your life?

If you decide to do this exercise and you're comfortable sharing, I'd love to hear what you've come up with.

With love & joy,
Selena

P.S. Here are 2 ways I can personally help you grow your coaching business:

1. Join me inside The 1-to-1 Coaches Accelerator
For coaches who want to go fast, with my personal guidance and support. We work together to put in place the building blocks to grow a six-figure coaching business. 

2. Coach Action Plan
This is a super-focused one-to-one call with me to help you take your best next steps. We create a clear strategy customized to your unique talents, strengths, and interests. 

Just reach out here and let me know which one you're interested in and I'll get you more information. 

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!