Choose your words

Let’s talk about names. And bear with me. This has to do with your business. I swear.

When I was growing up, while I liked my name, or at least didn’t hate it as much as my sister hated hers (Tara: was always trying to get my mom to change it to Terri. Not sure why), I often hated having to spell it for people.

My mom wanted us to have unique and special names.

And I think that’s pretty cool, but I often wonder if she knew that by doing so she was going to subject us to a lifetime of people asking us how we spell it or just spelling it wrong.

Tara = Terra

Selena = Celina, Salena, Salina

And don’t even get me started on the last name.

There have been times where I have often just wanted my name to be something like Jill Smith.

I’m guessing there hasn’t been a Jill Smith living in the United States who has been asked how to spell her name.

And, writing her signature must be so nice.

So fast.

Ok. So what does this have to do with your business.

In your coaching business, you want your coaching methodology to be unique, like my name. Something that sets you apart from every other coach.

However, the copy that you write to describe your coaching methodology and all that you do, should be clear and easy to remember, like Jill Smith.

It should NOT be the equivalent of “How do you spell that?”

Take the headline on my homepage for example:

"Are you looking to grow your coaching business?"

Super clear.

Easily leads to a yes or no response.

You don't want to make your potential clients have to think hard about whether you can help them.

It should be easy. And clear.

With every piece of content you write — blog post, video script, social media post, sales copy — ask yourself, does this speak to my ideal client in a way that's clear?

If not, consider how you could make it clear and concise.

So your ideal client thinks, "This person gets me."

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!