These are the 6 website mistakes I see coaches make when first getting started…1They fuss over the domain name.2They futz with it for way too long.3Their website is all about them.4They stress over the logo.5They stress about their “brand.”6They have an “If I build it, they will come” kind of attitude.Yesterday, I talked about #1. Today, [ read more…]
Day 3 of the 30-day challenge and I’m already cheating. The next 6 blog posts are going to be a 6-part series on the 6 big mistakes I see coaches make when it comes to their websites.(I’ve got my topics covered for the next 6 days. Score!)I’ve seen hundreds of coaches make these mistakes. And [ read more…]
It’s important to focus your business tasks on the ones that are a) most relevant to your business, and b) are one of your core competencies (in your Zone of Genius or Zone of Excellence as Gay Hendricks likes to say). Marketing is no different. In this article, I share with you what I would do if [ read more…]
I have a lot of coaches in my community who hate marketing.Perhaps you’re one of them?If so, I invite you to think about marketing a bit differently than you have in the past.See, marketing has a bunch of words that are unappealing to many coaches.Words like… funnel lead lead magnet prospect campaign tribeI’m sure I’m [ read more…]