Are you owning your expertise?

Full transparency: This blog post is a bit of a journal entry. Trying to get my head wrapped around something.

As you may know, I offer Coach Action Plans. These are 45-minute calls with me that are designed to help coaches get clearer on their next action steps.

I've been conducting these calls several times per week for over a year now. And most of the coaches are thrilled with them.

After the call I ask them to give me feedback through a quick questionnaire. As part of the feedback I ask them to rate the call from 1-10.

Most of the time I see 10's, with the occasional 9. And on rare occasions, I'll see a rating of 7.

And because I'm human, the 7's bother me.

So, I've been trying to figure out if there are any similarities among the coaches who give a 7.

What I've realized is that they share one thing — they come in wanting a very specific thing and are resistant to my process.

And because I can feel that resistance, I have gone off my process and tried to accommodate what they said they needed.

And they've been less than thrilled with the outcome and rated the call at a 7.

And now that I've been writing this out and thinking this through, I realize that I haven't been showing up as the expert with the rated 7 calls.

And, honestly, I really need to.

I've done hundreds of these calls at this point.

Once you've done almost anything hundreds of times, you get a kind of sixth sense with them.

I know my stuff.

And I need to own that.

On every call.

I share this with you because I've also seen something similar with a client or two. They are an expert in the thing they coach in and yet, they accept clients who have their own agendas and end up compromising the work. The coaches then don't provide their entire coaching methodology because some clients "don't want that part."

But the whole is how you help clients make the transformation permanent.

For example, imagine being a being a weight loss coach who signs up clients who don't want to work on their mindset and limiting beliefs. They just want you to give them recipes and tell them what exercises to do.

How successful do you think you'll be to help them lose weight permanently?

Not so successful, right?

As coaches. And experts. We need to stand our ground and only take clients who understand the importance of our ENTIRE process.

And own our expertise. 

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!