The 30-Day Writing Challenge

Yesterday, I watched this video by Shane Melaugh.

In it he challenges his audience to create and publish content for 30 days straight without worrying about whether it's good or not.

See, a lot of business owners get caught up with thinking their stuff has to be perfect before getting it out in the world.

He's basically saying, no, it's more important to create, get it out there, and know that not everything you create will hit the mark with your audience.

And that's ok.

He gives a great analogy of a boxer.

See, experienced fighters expect to get hit in the face. It's part of what they do. It's no big deal. They don't feel an emotional charge when it happens. They just move on and figure out their next move.

Beginning boxers, on the other hand, have an emotional reaction. There's an emotional charge to getting hit.

But the more they fight, the less charge they feel until finally they don't feel a charge at all.

And business works the same way.

In the beginning, business owners feel every little setback or "failure." There's an emotional charge.

Didn't get the open rates you wanted? Emotional charge.

Launch didn't go as well as you'd planned? Emotional charge.

But what Shane is saying is that when you do it enough, see the ups and downs that are just a natural part of running a business, there's no more emotional charge to the downs.

You begin to look at the ups and downs as learning opportunities to inform your next thing. That's it.

It's a great way to run a business.

And he challenges his readers to put content out there every day so that they can get to the point of being neutral about the ups and downs faster.

While I am not the new business owner he's talking to, I do still have an emotional charge to creating content.

So, I've decided to take up his challenge. Write a blog post and email every day.

Good, bad, or ugly.

Doesn't matter.

The goal will be to get it done. And let it go.

I hope you'll join me. 

May we run our businesses with ease and flow, staying neutral when things don't quite work out the way we planned.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

Whenever you're ready, there are 3 ways I can help you:

  1. 1
    The Coaching Genius Course. Join 2,000+ students inside of the Coaching Genius course. This foundational course will teach you how to build your business around your unique Coaching Genius, so you can stop trying to do all the things and start doing the things that make the most sense for you. Your personality. Your strengths. YOUR GENIUS. 
  2. 2
    The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with an action plan to guide you towards your business goals, guaranteed. 
  3. 3
    Coaching with Me Personally. I offer one-to-one coaching, as well as group coaching in The Coaching Business Accelerator (CBA). Both are designed to help you get your business up and running as quickly as possible. You'll get fantastic support from me personally and access to all the training you need to grow a thriving coaching business. Sign up for a discovery call so we can see which one is the best fit for you.  

You might also enjoy...

Sometimes when I talk to coaches, they tell me they’re trying to grow their coaching business.But then when we dig into what they’re doing on a weekly basis…It becomes clear that what they’re really doing is creating an expensive hobby for themselves.It usually looks something like this… (based on my first few years in “business”

Do you want a hobby or a business?

Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

How do you want to sell?

Recently I set the record straight that growing a business can be simple, but not always easy. And like many things that are difficult, it’s worth it. Because on the other side of this challenge is a more confident and more capable you. And a life where you make good money doing meaningful work that you love. Now to get there,

Tired of selling yourself as a coach?

Yesterday a gal on Instagram sent me a DM after she’d read one of my posts… “What the heck is a coaching framework?” Great question! If you’ve been around for awhile, you’ve probably heard me mention how important it is to have your own proprietary, unique to you coaching framework. But… what exactly is it? Simply put, a Coaching Framework

What the heck is a coaching framework?

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Setting the record straight
Coaching Genius System

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!