Last year about this time, I went deep down two YouTube rabbit holes: Vanlife (in a couple of years I want to travel the country and live out of a converted van) and… Illustration (a new hobby of mine) Now, I know I’m late to the party on this, but what I realized was how great YouTube is for [ read more…]
The hate is real.So many coaches admit to me how much they hate marketing themselves. And look, I get it. From the outside, marketing looks like a hodge podge of stuff that either seems outrageously salesy or dreadfully complicated.But if you’re open-minded, I want to share a different perspective.Because marketing doesn’t have to feel this way. The reason [ read more…]
For our second to last blog post of this series, it’s time to talk about something that strikes fear into the hearts of many coaches.(If you missed the previous emails, here are: Part I, Part II, Part III, Part IV)The Enrollment Conversation When I talk to coaches about their enrollment process (i.e. having the enrollment [ read more…]
Now that we’ve talked about the transformation you provide (Part II) and your client avatar (Part III), it’s time to talk about one of the most critical aspects of growing a thriving coaching business.A lot of coaches and even other coaching teachers overlook this part.Your coaching framework. In growing a business it’s critical that you [ read more…]
In Part II we talked about the importance of choosing one transformation.In this blog post, it’s time to talk about the flip side of your niche, which is your client avatar. Who specifically are you providing this transformation for?First, I’m going to show you why niche is a little more complicated than you might think.And then [ read more…]
Today we’re going to explore the first building block that comprises your ‘Coaching Bridge’ (introduced in Part I)There’s a silent curse going around the coaching industry. Most coaches never realize how it’s affecting them. It’s the curse of:“I don’t understand”As in…“I don’t understand how this works.”“I don’t understand how you can help me.”“I don’t understand if [ read more…]