Doors Open!
Enrollment closes November 17th at 11:59pm Pacific
HEY, COACH!
In less than 2 hours, you could be writing the words that get clients saying “Yes, please!” to your programs
Some challenges coaches had before The Coach's Copy Course...
"Finding the words that pierce the heart and get into the heads of my audience."
"Writing sales page copy and/or sales emails that convert."
"I struggle with getting started, knowing what/how much to say."
"I'm not sure what about what I do is most interesting and useful to people, so I don't know what you focus on. I'm not sure how to align what I offer with my audience's perceived pain points."
"I doubt myself. I want people to see me in my writing, understand the potential I have to help them."
"How do I make it appealing and use words that create impact?"
"Writing so that I can connect with and show my ideal client that I'm right for her."
"It just takes so much time."
Can you relate?
If so... you know that the only thing standing between you and an infinite supply of clients is...
Words.
More specifically, the right words.
With the rights words...
And the secret to writing words that attract coaching clients you love?
Copywriting.
But not the old, outdated kind that feels pushy or sleazy.
Instead, you want to use copy meant for coaches.
And the best way to write copy so good it gets you clients?
INTRODUCING
The Coach's Copy Course
The results-focused online program specifically designed for coaches to quickly write copy that connects with their ideal clients
By the end of this program you will...
Fill your coaching programs
just by being your authentic, helpful, coach-y self (i.e. what you're already naturally good at)
Write effective copy faster
with a library of proven formulas and templates that remove the guesswork
Inspire prospective clients to act
with copy that gets clients to say yes to themselves NOW (instead of later… or never)
Always know what to write next
with proven tools so you easily overcome the dreaded "what do I write?" dilemma
Persuade your ideal prospects
to sign up for your services using ethical persuasion and the fundamentals of psychology
Write concise copy with confidence
knowing that everything you write helps your readers move towards transformation
But above all else…
The Coach's Copy Course will give you the confidence to be your awesome, authentic, coach-y self while writing copy that persuades clients to sign up for your discovery calls, coaching programs, courses, and more.
What makes this different
Most copywriting trainings available today are not written for coaches.
Often, they're created for people looking to make a career out of copywriting. Which means it's crammed full of advice and tactics you simply don't need to know as a coach.
Plus, most of these resources encourage you to use techniques that can feel way too salesy and uncomfortable.
Coaches have a unique way of looking at the world and need to write copy in a way that works for us.
That's exactly why I created The Coach's Copy Course. So you have the skills to write powerful and persuasive copy, while also letting your warm-hearted and caring self shine through.
Here's What's Inside the Coach's Copy Course
MODULE 1:
PREPARING FOR SUCCESS
This is where I get to teach you how NOT to make the same mistakes I did -- I know exactly where coaches get stuck in the copywriting process.
In this module, you’ll fill your ‘client attracting toolbox’ with the essential strategies and techniques that ensure copywriting success.
We’ll begin with the crucial first steps to take before you ever put pen to paper, such as understanding what your ideal clients need to believe before hiring you.
You’ll know the key points and specific details you’ll need to cover ahead of time, so you get inside their hearts and heads and they think, "How does she know me so well?"
MODULE 2:
WRITING CLEAR & COMPELLING COPY
The best copy grips your readers and gets them excited to take the next step with you.
In this module, you'll learn how to write in a conversational and professional tone that builds rapport AND shows your expertise. You’ll write the kind of copy that gets your ideal clients to trust you. And more importantly, trust that you can help them.
Plus, you’ll discover specific words to use to evoke powerful emotions in your readers. And how to tell stories that resonate and make them feel understood.
MODULE 3:
The copywriter's Toolbox
Imagine never having to start from a blank page again.
In this module, I’ll show you how to use the most effective and proven copywriting formulas and templates for coaches. So you can speed up your writing process and make it much, much easier.
You'll learn to create headlines and subject lines that compel your readers to open your emails and read the rest of your copy.
And how to invite your readers to enroll in your programs without sounding in the least bit salesy. So you never lose their trust and continue deepening your relationship with clients who are excited to work with you.
MODULE 4:
sitting down to write
This is where the rubber meets the road.
First, you'll discover what steps to take BEFORE each writing session to ensure you make the most of your time.
Next, you'll learn my number one most favorite way of getting started which takes all the pressure off and you actually enjoy writing. Yes, ENJOY writing.
And finally, you'll use my favorite strategy to polish up your copy and ensure that your ideal clients can't help but perk up and say "YES!".
MODULE 5:
Advanced techniques and pro tips
Finally, we’ll take your copy to the next level.
In this module you'll learn an advanced technique to guide your reader step-by-step through the journey from "I'm not sure I need coaching" to "I need to get on a call with her to see if she can help me."
And you’ll get an advanced email formula that can make this journey incredibly easy.
Plus, discover the 4 primary buyer personas and how to easily talk to each throughout your copy so more people click, buy, and join.
Bonus
Enroll Now and You'll also Get These Extra Bonuses — FREE
Niche Articulation System
Strong copy comes from knowing EXACTLY who you’re talking to - which is exactly what the ‘Niche Articulator System’ helps you do.
You’ll pick a niche you love and figure out how to stand out within it. Plus, how and where to find what your niche is saying so you can ‘mirror’ their words in your marketing (a secret shortcut to writing powerfully persuasive copy!)
✓ Free — Included with The Coach's Copy Course!
Persuasive Power Phrases
Good copywriting is chock full of powerful phrases that compel readers to keep reading and take action.
You can pull out this list of power phrases any time you need to give your copy a "persuasion boost."
✓ Free — Included with The Coach's Copy Course!
The Ultimate Collection of Headline Formulas
300+ Headline formulas so you're never stuck again!
A compelling headline or subject line is one of the most important elements of writing persuasive copy. Because if your headline or subject line sucks, your peeps aren't going to read further. They'll just move on.
These headline formulas will help you get them to read down the page or open your email. And you'll never have to write a headline from scratch!
✓ Free — Included with The Coach's Copy Course!
My Private Collection of Curated Swipe Copy
40+ pieces of "Best of" swipe copy that makes these experts, marketers, and coaches successful -- from About pages to landing pages (and everything in between), you'll get my private collection of copy that has made me perk up and say "Yes, I love that!"
✓ Free — Included with The Coach's Copy Course!
How I use AI to Power My Idea and Content Generation
Some people think AI is going to ruin our lives and others don't want to have anything to do with it. For me personally, I've developed a way to use AI that helps me come up with ideas faster, easier, and with a lot less stress. In this bonus, I share with you my best tips and strategies so you can get the most out of AI without feeling like you're cheating.
✓ Free — Included with The Coach's Copy Course!
Website in a Weekend
In this exclusive bonus training, I show you how to write high-converting copy for the two most important pages on your website -- your homepage and your about page. Your website is like having a sales person on call 24/7 to convert visitors into clients. You'll learn which copy to include (and why), a step-by-step checklist to guide you, and a ton of examples to show you what's working. By the end, you'll have your own unique high-converting copy that you'll feel proud of.
✓ Free — Included with The Coach's Copy Course!
Everything You Get Today...
The Complete Coach's Copy Course
$497
Bonus #1: Niche Articulation System
$97
Bonus #2: Persuasive Power Phrases
$47
Bonus #3: The Ultimate Collection of Headline Formulas
$197
Bonus #4: My Private Collection of Curated Swipe Copy
$47
Bonus #5: How I use AI to Power My Idea and Content Generation
$97
Early Bird Bonus: Website in a Weekend
$197
TOTAL VALUE
$1,179
Get Started Now
Choose the plan that works best for you and get instant, lifetime access
⸺ BEST VALUE ⸺
One Payment of
$497
$297
USD
⸺ LOW MONTHLY ⸺
3 Monthly Payments of
$177
$117
USD
SECURE CHECKOUT
100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!
You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee
I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.
If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.
What Others Say About Selena & Her Programs
Coach's Copy Course Student
"I got the most sign ups I have ever had."
I had a hard time knowing what to tell people, but I wasn’t sure whether the Coach’s Copy Course would address my needs.
Now that I’ve gone through the course, my biggest takeaway is that you have to move people through a progression of knowing they have a problem, knowing there is a solution, and that you have the solution.
Before, I thought they would know they needed help.
My favorite part of the course were the handouts and worksheets because I could use them to organize myself and actually answer the questions posed in the video lessons. Without them, I might have just gone through the videos without engaging with the content as well. If you are a new coach and doing everything yourself, this course will help you write better copy for your website, sales pages, and emails without losing your own personal style. I used some of the strategies to work on my website and emails and I have been getting more responses from people. I also used the course to help me with a recent landing page and I got the most sign ups I have ever had.”
Trish Sachs
Fitness & Holistic Wellness Coach
"Selena's coaching is brilliant."
She listens, she shares and she is there for you. Many times I emailed her about website concerns and she was there for me giving me direction that I could understand and implement.
Maureen O'Keefe
"I'm super pleased with my investment"
To anyone on the fence about signing up, I would say “Don’t hesitate. This is practical guidance that is easily implemented if you are really ready to get going. And, if you’re not quite ready, this is the roadmap to help you get ready to go. I’m super pleased with my investment of my time and money.
Lysa Greer
Consultant | Strategist | Producer at Fresh Take Productions
"Being on the fence is equivalent to staying stuck by choice"
I over-analyze and get stuck in my own brain and thoughts. I usually can't see my own label, so to have Selena get me, see me, and to use her perfect word, "untwist me," it's priceless. She also zeros in where the "knot" is - BRILLIANT. I like the way Selena explains each piece of her framework, but she is the brilliance. For anyone on the fence, I would say every day that passes is a day with less clarity and that being on the fence is equivalent to staying stuck by choice.
Patrice Starks
THRIVE Through Divorce Coach
"I'd easily spend $500 for an afternoon intensive with Selena"
I was struggling to get organized. If you're on the fence about signing up, I would say just do it. My least favorite part was that it was only 45 minutes. I'd easily spend $500 for an afternoon intensive with Selena. She is an excellent thought leader and motivator. I told 18 coaches about her the evening after the call.
Michelle Dinsdale
Optimal Health After Cancer Coach
"So many great takeaways!"
The biggest takeaway for me was the idea that people don’t pay for prevention, they’ll pay for pain. That was a huge “aha” moment for me. So many great takeaways!
Renee Clerk
Women Destined 4 Greatness
"The investment is worth it."
I was struggling to gain structure in my business. My biggest takeaway was the module on transformation. Very powerful! I especially loved the part on the coaching methodology because I received some great ideas to get off the fence and start coaching. For people on the fence, I would say it far exceeds the cost. The investment is worth it.
Judy Morley
Business Coach
"The materials are awesome."
Selena stuck with me and helped me through every step of the way so I could not be happier with the results that I've gotten. I feel so much more confident. And now when I go to programs or talk with other coaches, I am so much better prepared for coaching than so many of my colleagues.
Delee D'Arcy
Texas
"So much valuable information to get you started on the road to success!"
I felt overwhelm with all of the information on the web. Overwhelm with processes not fitting with me as a now-known Idealist but believing that is how I must do things in order to be successful and procrastinating or feeling paralyzed to move ahead. One big takeaway for me was feeling so honored, acknowledged and validated for all that I do bring to the table. So much valuable information to get you started on the road to success!
Robyn Shank
Executive Coach
"I would say DON'T WAIT!"
I wanted help narrowing it all down. I needed the steps. My biggest takeaway was that I need time with you! My favorite part were the five steps and their sequence. As an Explorer, I appreciate these but usually can't create them myself. To anyone on the fence about joining, I would say DON'T WAIT!
Kiley Doll
Business Coach
"Selena is spot on and amazing."
I have been working with Selena for several months now. She is always spot on and amazing.
Get Started Now
Choose the plan that works best for you and get instant, lifetime access
⸺ BEST VALUE ⸺
One Payment of
$497
$297
USD
⸺ LOW MONTHLY ⸺
3 Monthly Payments of
$177
$117
USD
SECURE CHECKOUT
100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!
You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee
I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.
If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.
About Selena
I started my coaching career writing like "an old college professor" as my son, the marketing expert, used to tell me. Which completely made sense, considering I had spent several years working on my doctorate, learning how to write for scholarly publications.
It took me a few years to unlearn that kind of writing and start writing in a way that connects with my readers.
I tell you this because copywriting is a skill you can learn. It's not about talent. You don't have to be born a genius copywriter. I'm proof.
I learned how to connect, build rapport, and show my expertise in a way that feels natural and authentic. I really see my copywriting as an extension of my coaching -- a way to connect and coach. And I want to help you to do the same.
Don't spend thousands like I did
I've spent well over $2,000 on copywriting courses and books alone. While much of it was helpful, I still had to develop a way to write that felt good to my coach-y self. See, I didn't want to start a potential coaching relationship out on the wrong foot.
And a lot of what I was learning was stuff I would NEVER say to a potential client in person.
Words like prospect, tribe, funnel, and lead magnet are just so unappealing to us coaches, don't you think?
So, now I use words like potential client, community, journey, and freebie giveaway instead. And it feels so much better.
And I've been able to take this approach with ALL my copywriting.
Ready to get started writing authentic, non-salesy, heart-centered copy?
Get Started Now
Choose the plan that works best for you and get instant, lifetime access
⸺ BEST VALUE ⸺
One Payment of
$497
$297
USD
⸺ LOW MONTHLY ⸺
3 Monthly Payments of
$177
$117
USD
SECURE CHECKOUT
100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!
You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee
I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.
If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.
Got Questions?
First, the easy answer...
You have lifetime access to this course so you can go through it whenever you're ready.
Second, the harder "tough love" answer...
If you are focused on trying to attract coaching clients at this time, then now is the right time for this course.
Copywriting is the #1 marketing skill you need for a successful business, and it's the #2 skill in your business overall. Only second to coaching.
So, if you are serious about growing a successful coaching business, then I urge you to focus on your copywriting skills, whether it's this course or something else.
I've got you covered there. Because I understand how helpful it can be to have an expert look at your writing, I have an option to invest in a 45-minute call with me. Just reach out to us at clientsuccess@coachinggeniusquiz.com and let the team know you want a copy call.
Here's how it works...
- Once we receive your email, we'll send you a link to schedule and pay for your call.
- Send me the writing that you would like me to review 24 hours before our call (links or file attachments both work)
- I'll review your materials before the call and take notes.
- On the call, we'll go over my notes and you can ask me any questions you'd like
- After the call, I'll send you an email with the link to the recording of our call, so you can review it at your convenience.
Personally, I think the name says it all...
The Coach's Copy Course
Not the Copywriter's Copy Course or the Freelancer's Copy Course.
This course was developed by a coach for coaches.
Someone who understands the nuances of running a successful coaching practice. Who has attracted hundreds of clients over the past few years. And, most importantly, understands how writing persuasive copy plays a huge role in making the sales process so much easier.
This course is solely focused on helping coaches learn copy strategies that can help them talk to and connect with their ideal community.
If you still have questions after reading through this page, feel free to reach out by replying to the email that directed you to visit this page. I'll get back to you ASAP.
One final note…
I created the Coach's Copy Course with love knowing that so many coaches struggle with writing heart-centered and persuasive copy.
Writing powerful and persuasive copy is a critical skill you need to attract your ideal clients, grow your business, and make an impact that only you can.
I look forward to seeing you inside The Coach's Copy Course!
Get Started Now
Choose the plan that works best for you and get instant, lifetime access
⸺ BEST VALUE ⸺
One Payment of
$497
$297
USD
⸺ LOW MONTHLY ⸺
3 Monthly Payments of
$177
$117
USD
SECURE CHECKOUT
100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!
You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee
I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.
If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.